Course abstract
International Marketing course for practicing Mangers working in International Markets, MBA Students. This course will provide basic theories of Internal Business, various types of entry strategies to International Market, understanding risk associated with expansion & risk mitigation plans, understanding cultural differences while strategizing International expansion , import export procedures, various modes of payment mechanisms.
Course Instructor
Prof.Dr Biswarup Ghosh
Dr. Biswarup Ghosh teaches Marketing Management, International Marketing & Strategic Marketing courses at VGSOM, IIT Kharagpur. He has more than 30+ years Healthcare Industry experience & worked as Head of Healthcare at Linde India Ltd (Part of Linde Group, Germany), Director South East Asia at STERIS India Ltd (a wholly owned subsidiary of STERIS Corporation USA) , General Manager -Marketing at Datex-Ohmeda (Part of GE Healthcare USA), Zonal Business Head at BOC India Ltd (Part of BOC Plc. UK). He has 10+ years of experience in managing large international business of marketing of capital equipment’s at large geographies like APAC countries, Japan, Sri Lanka, Bangladesh.More info
Teaching Assistant(s)
No teaching assistant data available for this course yetCourse Duration : Feb-Apr 2022
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Enrollment : 14-Nov-2021 to 21-Feb-2022
Exam registration : 13-Dec-2021 to 18-Mar-2022
Exam Date : 24-Apr-2022
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